Not that I would like to see the price increases. But in this competitive market, I don't believe the manufacturers would raise the price just because they want to increase profitability. If they have to do so, it's because of the demand/supply of the components.
There is a big shortage of electronic components now. Lead time for many of the components can be up to 9 months. Years ago, appliances used different types of components; now smart appliances share the same components as computers, cell phones, etc. Billions of people walk around with cell phones now too. That does not help ease the global supply much. Modern cars are smart now so they too have to compete for components.
Operations and Supply Chain teams from various companies are constantly looking for ways to reduce the component cost by proper forecasting, negotiating prices, multiple sourcing, etc.
Audi4T mentioned that Chevy is lowering the price for the Volt. It could be that they have gotten over the new product design hump, have recovered some of the development cost, and be able to plan their supply chain better as they now have a more realistic picture of the demands.
Of course, Marketing folks need to price the products attractively too. Selling at cost is not uncommon to seed the market.
Tim