One of America's premiere new vehicle venues, the Chicago Auto Show always seems to have a theme, from last year's performance focused models, to trucks the year before that. Watch for this year's theme to develop as word of debuts like the 2013 GMC Acadia begin to leak out.

More: 2012 Chicago Auto Show Coverage on Autoguide.com

Not to be left out of the fun, Lexus is joining the Super Bowl action with an ad of its own.

The first time the company is running an ad during the big game, this 30-second spot will star the 2013 GS. Titled "The Beast," the commercial features the GS breaking free of a silver metal box, proving that "change cannot be contained." At the end of the commercial, you can see four additional containers in the background according to Lexus, these represent new models that will be revealed later this year.

"The Beast" will air during the end of the first quarter, but just watch it after the jump if you can't wait a few more days to see it.

More: Watch Lexus' First Ever Super Bowl Ad [Video] on Autoguide.com

As a lead-in to a range of new products planned for introduction this year, Lexus is putting together its first ever Superbowl commercial, which will air during the first half of this year's game on February 5th on NBC.

The almost Super 8 esque 30-second commercial, centers around the new 2013 Lexus GS, which officially launches in February, as well as emphasizing future products to come (catch a sneak peek below).

In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called "TweetDrive Engineered by Lexus." This airs live on NBCSports.com and will provide football fans with the opportunity to put both their knowledge of the game and social media skills to the test during the actual Playoffs, according to Lexus' vice-president of marketing Brian Smith.

The objective is for each fan to gain enough yards on the "field" so their "team" can score a touchdown, by providing the correct answers to both trivia and predictive game questions, using a Lexus TweetDrive hash tag.

For every Playoff game in which fans play TweetDrive, they are entered into a draw for a grand prize, which is a trip for two to any NBC Sports Premium Event.

Watch the teaser video below:

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