Over the past few years Lexus has been referred to as a Japanese Buick, with the number one reason being the ES front-drive luxury sedan a car that drew direct comparisons with the not-quite-Cadillac GM premium brand. To erase those comparos the new 2013 ES gets a more stylish exterior with a GS-themed front nose and a profile more like the flagship LS.

Swapping its Camry underpinnings for an Avalon platform it has, however, grown even more in size a notable Buick trait. Plus, to challenge the eAssist mild-hybrid LaCrosse, there's finally now an ES300h hybrid system getting 39 mpg average.

More: Top 10 Cars of the 2012 NY Auto Show on Autoguide.com

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It certainly deserves a spot on the list of Top 10 Geneva Motor Show cars. Many would also agree it also deserves the last possible spot. And so here it is, the Bentley EXP 9 F concept.

Rather than a Continental GT styled swoopy looking crossover, Bentley's SUV concept is big, bold and brutish, taking styling from the brand's flagship Mulsanne, including a massive flat-fronted prow and some of the largest fog lights ever fitted to a vehicle.

Still, there's little doubt that it's excellently crafted and by all accounts appears near to production. Regardless of what it looks like, it's what it is that makes the EXP so important. If Bentley is to grow as a brand, especially in emerging markets, an SUV is what it needs.

Despite criticism, don't look for major changes to a production model. We overheard Bentley reps surveying numerous VIP guests about the car and all responded that they'd buy one right away.

More: Top 10 Cars of the Geneva Motor Show on Autoguide.com